The Importance of a Life Insurance Agent

Life insurance is a major financial commitment.

Just as you seek out expert advisors for other financial needs ­ bankers, stockbrokers, and the like – your choice of a life insurance agent is a key decision.

Your life insurance agent plays an important role in the financial planning process. He or she:

  • Helps you assess your life insurance needs through a financial needs analysis.
  • Arranges for the purchase of a policy.
  • Provides on-going service, such as beneficiary changes, review and updating of life insurance policies.
  • Assists the beneficiary in making the claim.
  • Assists you with other financial planning needs (disability insurance, retirement planning, estate planning).

Agents are licensed and regulated by the provincial government to sell and service life insurance.